Building lasting relationships with clients has always been at the core of my professional ethos. During my tenure with Fashion One TV from 2009 to 2014, I played a pivotal role in establishing the network's presence in the UK by fostering strong ties with agencies, brands, and talents. I successfully bridged the gap between Fashion One TV and these entities by negotiating programming airtime, managing image rights, and crafting comprehensive briefs for production teams. This involved not only technical expertise but also a deep understanding of each client's unique needs and goals. My ability to navigate complex legal and creative processes, combined with my passion for collaboration, allowed me to deliver tailored solutions that met and exceeded client expectations. This experience has instilled in me a keen sense of how to build trust and drive successful partnerships, skills that I continue to leverage in my current endeavors.

My client relationship philosophy revolves around active listening and collaboration. I believe that truly understanding a client’s vision and connecting with them on a personal level is key to delivering results that exceed expectations. Whether working one-on-one or as part of a large team, I prioritise transparent communication and adaptability.

In my experience, flexibility is crucial when working with diverse clients, especially in fast-paced environments where sudden changes often arise. I’m skilled in adapting to shifting priorities while maintaining the core of the project’s goals. This allows me to seamlessly integrate feedback and pivot as needed, ensuring that every project evolves into its best possible form.

My experience in Marketing and Strategy has been shaped by both my time working for a television network and the creation of my own company, where I had the privilege of collaborating with reputable brands and agencies. This journey has reinforced my belief that strategic vision is the foundation of successful marketing campaigns and partnerships.

During my time with FTV, I was tasked with building their original programming catalogue, which required a deep understanding of the market, audience, and brand positioning. This experience taught me that strategy isn’t just about planning; it’s about crafting stories and experiences that resonate deeply with the audience, setting the stage for long-term engagement.

Building the FTV brand and introducing it to agencies and brands for the first time required a robust, targeted marketing strategy. I worked closely with internal teams to craft an identity that aligned with our core values while ensuring that our messaging was consistent, compelling, and adaptable to different marketing channels. This laid the groundwork for strong partnerships and sustainable growth.

When I transitioned into creating my own company, I leveraged this expertise, combining strategic marketing insightwith creative execution to offer tailored solutions to clients. From creating brand strategies to orchestrating campaigns across multiple platforms, I’ve worked alongside some of the most recognisable names in the industry. The ability to craft and execute strategies that deliver measurable results has been the cornerstone of my success.

The key to effective marketing strategy lies in being data-driven, creative, and collaborative. I focus on identifying key opportunities and tailoring strategies that are not only innovative but scalable. Listening to clients and understanding their unique needs is central to creating marketing strategies that truly drive growth and visibility, ensuring we stay ahead in an ever-evolving market landscape.

Through years of experience working with agencies, brands, and teams, I’ve honed my ability to navigate challenges, respond to market shifts, and adapt strategies accordingly. I approach every campaign with the goal of delivering long-term value, creating meaningful connections, and ensuring the brand remains top-of-mind for its target audience.

Photography and filmmaking have been at the heart of my creative journey. Over the years, working with a wide range of clients and managing projects from start to finish, I’ve come to see the camera as a tool for telling authentic stories. Whether it’s creating visual narratives for campaigns or capturing a candid moment, I strive to create images and films that evoke emotion and spark connection.

Every project I take on offers a new opportunity to push the boundaries of my craft. Whether I’m working on stop-motion campaigns, documenting live events, or crafting cinematic visuals for clients, I draw inspiration from my experiences—always looking for ways to make my work resonate on a deeper level.

Traveling and working with diverse teams has played a significant role in shaping my perspective. I’ve learned to embrace natural light, allowing it to guide my visuals and infuse my work with an organic quality that feels both grounded and timeless. In my filmmaking, I focus on subtle camerawork that complements the natural rhythm of the story. The challenge of balancing technical execution with creativity keeps me inspired and eager to refine my style.

I believe that great work comes from listening and adapting to the people you work with, whether you’re collaborating with a client on a commercial shoot or coordinating a large crew for a live event. This adaptability, combined with my passion for storytelling, is what drives me to create visuals that feel authentic and impactful.

From colour grading in post-production to directing a team on set, I’ve honed my ability to craft both the visual and narrative aspects of a project. Each frame is an opportunity to tell a story, whether it’s for a major brand campaign or a personal project. My approach to photography and filmmaking is driven by the belief that every project is a chance to connect, create, and capture something unique.

The process begins with deep collaboration with the client to fully understand their vision, goals, and audience. I start by crafting a clear and concise project brief, ensuring that the core message is defined and the intended impact is clear. From there, I move into storyboarding, where each shot is mapped out to bring the vision to life, taking into account not just the visuals but also how they align with the brand’s identity and values. This is where the heart of the project begins to take shape.

For both FTV and Colour Content, the creation of every video is a journey of refinement. I carefully choose the creative direction, deciding on tone, visual style, and pacing. I then assemble a team of highly skilled professionals cinematographers, designers, editors, and motion artists, to ensure that every element of the video is aligned with the vision. This attention to detail extends to location scouting, casting, and styling, where every decision supports the narrative.

One of the most rewarding aspects of creative direction is seeing a concept evolve from an initial idea to a polished final product. Through collaboration, I guide the team through each stage of the production, from pre-production through to shooting, editing, and post-production. In this process, I’m hands-on, ensuring that the story we’re telling is both visually compelling and aligned with the client’s goals.

For me, the storytelling process doesn’t stop when the video is finished. I take great care in colour grading and sound design, understanding that these elements breathe life into the narrative. I work with motion designers to craft visuals that not only enhance the storytelling but also engage the audience in an immersive experience. The final product is one that feels cohesive, impactful, and true to the brand's essence.

Over the years, this process has allowed me to build a track record of successful projects with leading brands and agencies. From FTV’s original programming catalogue to Colour Content’s tailored brand stories, each project is a new opportunity to push boundaries and deliver something truly remarkable. I’m driven by the belief that great creative direction isn’t just about making something look good, it’s about making it resonate.